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Small Business Development Centers praise Business Plan Pro software
In Houston, a semi-monthly computer workshop with Business Plan Pro software gives both new and existing businesses the opportunity to discover the key elements of a business plan and the tools to put it all together. Gina Mattei, Director of Training, notes that these entrepreneurs are better prepared to get the most out of their meeting with an SBDC consultant, having the advantage of fully documented ideas and projections in a flexible electronic format. Tim Shea, SBDC counselor at Clackamas Community College in Milwaukie, recently thanked Palo Alto Software for its “unwavering and generous support" over the past 10 years. He continued, “I am always impressed with the forward thinking the company, and Tim Berry, do around the concept of business planning…the new ‘plan-as-you-go' strategy is brilliant!" Shea confirmed Mattei's observation that Business Plan Pro helps SBDC clients create solid, well-thought-out plans, noting, “These plans are always ahead of the pack in quality, thoughtfulness and thoroughness... more
Cash-rich PHINMA eyes new blockbuster business
After selling its cement manufacturing businesses in the earlier part of this decade, Philippine Investment Management Inc. (PHINMA) was suddenly faced with an uncertain future�and a lot of money.
For a company that was anchored in heavy industry for the better part of 50 years, having no core business all of a sudden was disconcerting.
PHINMA chairman Ramon del Rosario Jr. said the holding firm and its owners were suddenly faced with a lot of soul-searching that came with the need to redefine one�s self at a time of great uncertainty.
�We had this pool of funds [from the sale of the cement firms] and our future to ponder,� he said. �So we asked ourselves, what will we do next?�
The proceeds of the sale�an estimated $240 million in all�provided the seed capital that the firm would need for its entry into new business lines. more
2008 Tourism season bring mixed reviews
Conversely, Bryan Mercer, director of marketing at Fort Henry, says the fort has seen an increase in guests this summer.
“So far, so good. We're up about seven per cent over last year at this particular juncture," says Mercer.
“If the weather would start to improve a bit... it would even be better."
Mercer says there are a few factors to thank for the increase of fort-goers.
“I think [it's] largely due in part to the work the Ministry of Tourism did overseas in the spring of this year," he says.
“They had a trade mission into Germany, Korea, China, the U.K. and one week of that the Fort Henry Guard went with them and made some visits to travel companies and tour group providers."
Mercer says the recent naming of Fort Henry as a UNESCO World Heritage Site isn't hurting the number of guests the fort is seeing from overseas, which have been primarily dominated by German and Asian guests, as well as those from the United Kingdom. more
Why the Internet Enhances TV Advertising
From where I sit, the internet as a marketing medium has enhanced, not diminished, the value of TV advertising for marketers. Steps to making a purchase To understand how this could be, let's step back to Marketing 101 and the Consumer Adoption Process -- a progression of stages that bring the consumer to purchase a product or service. The four basic stages describe the consumer as first becoming aware of the product, then interested in it, then desirous, and finally a purchaser. Traditionally, TV advertising has been viewed as having its greatest influence in the early stages of the model, making the consumer aware of the product, creating interest in the product and, to a lesser extent, creating a desire. As the consumer moves through this process, the role of TV is diminished and supplemented by other marketing forces. more
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