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Hershey 2Q profit, sales up after price increase

Company President and Chief Executive David J. West said a new marketing plan, marked by a 30 percent increase in spending, is driving the company's better performance in the relatively slow-growing, but dominant U.S. candy market.

"We're not satisfied with where we are, but we're pleased that we're starting to get some traction," West told analysts on a conference call.

Hershey's recent market share losses are flattening out, its high-end Bliss bar is the best-selling new product in the chocolate sector and the company is getting bang for its new marketing bucks, West said.

UBS analyst David S. Palmer said Hershey shares could rise in the coming months, considering it set a lowered threshold for success, commodity prices are beginning to ease and high-margin Bliss and Starbucks products are padding the bottom line. more

The Dark Knight: Smart Marketing or Mobile Disenfranchisement?

Unsurprisingly, then, one of the biggest marketing tie-ins of this movie centers on the leading domestic wireless carrier and a handset manufacturer looking to increase share in the U.S.

Just over a month before the caped crusader premiered, Nokia announced the launch of the 6205 "Dark Knight" limited-edition phone. While seemingly a standard flip device, it comes fully loaded with a trailer, Batman logo, and embedded content features users can download. While fanboys can appreciate the special packaging and box in which the handset comes, I doubt this would ever be considered a collector's item. Further, a carrier contract is required for activation.

The benefit to Nokia isn't necessarily in sales of the 6205, but in the high-profile shots of a yet-to-be released touch handset. more

Legends Business Group, Inc. Triumphs in Identity Theft Protection

Building our wealth of knowledge and experience in running a first-rate consulting and marketing services organizations is what continues to grow our business as well as our clients businesses. Guard Dog's continued success will play an important role in helping to take our organization to the next level and ensure high levels of client success and satisfaction."

About Legends Business Group, Inc.:

Legends Business Group, Inc. is an Over the Counter Bulletin Board stock which trades under the symbol LGBS. To obtain additional information about Legends Business Group, Inc., please visit the Company's website, which may be found at: www.lbgi.net.

This press release contains statements that are "forward-looking," and involve a number of risks and uncertainties. more

BB&T Insurance buys Myrtle Beach agency The Business Journal of

BB&T's insurance arm, like the company's retail banking operation, is bulking up at the beach.

BB&T (NYSE: BBT) said Wednesday that BB&T Insurance, which is based in Raleigh, has bought the Puckett, Scheetz & Hogan insurance agency of Myrtle Beach, S.C.

The purchase gives BB&T, the Winston-Salem bank, the largest insurance market share in greater Myrtle Beach, a statement says. BB&T is also the No. 1 retail bank in the area, the company says, having garnered that designation during 2007.

Financial terms of the deal weren't disclosed. The transaction is expected to close in early August.

"South Carolina's Grand Strand is a thriving area. To have the No. 1 market share in both banking and now, insurance, is another great step forward for BB&T," BB&T Insurance CEO Wade Reece said in a statement. more

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