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Methodist Health Foundation Names New Communications Director

Laura King has been announced as the director of marketing and communications for Methodist Health Foundation. She previously worked in the Clarian Health Marketing and Corporate Communications department. She will be responsible for internal and external marketing, communications, advertising, Internet and media relations functions.

Source: Inside INdiana Business

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BAL PHARMA EXTENDS ITS FOOTHOLD IN THE PHARMA MARKET

With the Current year Man power expansion to 50 marketing executives, the sales in A.P is expected to increase three folds in this financial year. Speaking on the refurbishing of its marketing and distribution force, Mr. Deepak Sarda, Vice President, Marketing, Bal Pharma limited said “We have taken this strategic step to market aggressively in South India with a prime focus in Andhra Pradesh; one of India's largest pharma market. The company has a strong establishment in other three states of South and feels this is a right time to look towards largest South market, especially when the company has won acknowledgement at the international level too. We are looking at an exponential growth taking the present AP market to 20 crores in the next 4 years. This step will also support our vision to be a 1000 crore company in the near future." Bal Pharma Limited has embarked on a greater expansion keeping in view of the ambitious vision plan of 1000 Cr by 2012.The total Indian Pharma market is estimated to be around 32409 Crores growing at the rate of 15 %. more

Sarbox Changes, AS 5 Allow Internal Audit to Get Back to Business

As a result, they have been able to begin rebalancing internal audit work to include those things that are vital to business, but were all but abandoned once Sarbanes-Oxley hit the books. Those things include advising the board on business strategy and addressing non-Sarbanes-Oxley regulatory-compliance issues.

According to the survey, 1 in 3 audit teams responding report that rebalancing the internal audit workload is in progress, and 1 in 5 say it is complete. Respondents also reported that were able to spend significantly more time and effort reducing the number of key controls than they had planned to spend as of last year's rebalancing survey from Protiviti. Commenting on these results, Protiviti EVP Bob Hirth says:

This is a key indicator that PCAOB AS5 and the SEC's interpretive guidance, both of which allow for such reductions, are having the impact that was intended. more

Marketing for Referrals

Indeed, when KBDN surveyed the kitchen and bath industry last fall to get a feel for how marketing dollars are spent, the results showed 37% were spending money specifically to target referral customers. Additionally, 67.6% of dealers attributed closing sales to referral customers. At 184%, the return on investment was the highest of any marketing expenditure cited.

In a soft economy, where every dollar should be stretched as far as possible, a 184% return on investment is noteworthy. In addition to offering a great return, marketing for referrals is typically more cost effective than many traditional advertising venues.

Know Your Client

Advertising works when you reach the right person, at the right time, with the right message, in the right context. more

Omar Mamlouk joins Layia Hospitality Lebanese hotelier takes on

New bloom hotel management company Layia Hospitality has appointed Omar Mamlouk to the position of Area Director of Sales & Marketing.

The Lebanese national brings to the role experience working for a number of international hotel chains. Prior to his appointment, Mamlouk was Director of Sales & Marketing for Millennium Hotels & Resorts in Doha, Qatar, in charge of sales, marketing, reservations and e-marketing channels.

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