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BRIEF CASE: Masters of the Game

"Observe the local scene closely", the oldest member exclaimed at the bar of the Officers' Club. Nobody had any idea about what he meant so an explanation was inevitable. "This town", he informed everyone, "is full of bureaucrats.

And retirees, except for those who choose to return and eke out their days in their native places. Like the elephants in King Solomon's mines". "Retirees", he continued, "fall into four castes; it is really a chaturvarna system. At the bottom of the heap we have the retired retirees, doing nothing. Ask them about it, and you will learn how much they enjoy retired life. No more slaving for the government. No more 10 to 5 office. No tensions". It is a life of gentle walks, newspapers, grandchildren, TV, maybe golf, and more TV. A life of bucolic bliss suits them. more

Email Marketing Best Practices

Email marketing data offers incredible segmentation power and the ability to take advantage of small audience segments that might otherwise be financially or technically difficult to reach. If you haven't started segmenting your list and sending more targeted messages based on recipient data or behaviors, start in 2008. Most of the research in the email industry indicates that segmentation yields significant gains in email conversions.

2. Rethink and refine your opt-in campaigns

Use the new year as a catalyst for performing a check-up on your opt-in processes. Review everything from the data fields you're collecting to the confirmation email you are sending. If you're not using strict opt-in policies, 2008 is the year to start. As consumers continue to tire of unwanted email, you'll continue to see declining response rates if you are not using an opt-in-only process. more

Top 10: Moto split, Mac hack, Microsoft secrets

Conferences this week put the spotlight on security news with a MacBook Air being hacked in two minutes during a competition and research finding that Microsoft patches holes faster than Apple. Otherwise, H-1B visas were back in the news, word seeped out that Microsoft is planning software to compete with Google Docs and Google Apps, and Motorola announced -- finally! -- that it will divide into two separate companies. . more

Bush Asserts Progress in Iraq

PRESIDENT BUSH: I am really pleased to be back to Wright-Pat. And it's great to be on the inside of the National Museum of the United States Air Force, which is a fabulous place. I hope our fellow citizens come and see it. It is a great tribute to the airmen who have flown the missions and secured the skies and defended America's freedom.

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