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A balance between supply and demand is essential to your company's

Think of demand as sales and marketing. It's your sales and marketing department's job to create demand by making sure your customers know and buy what your business has to offer. Meanwhile, supply is represented by manufacturing, warehousing and distribution, aka the supply chain. It's your supply chain's job to be prepared to fulfill the demand created by the sales side.

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In my businesses, I divide my responsibilities between supply and demand. As a business grows, I appoint one person to be solely in charge of demand and another person solely supply. This reduces a lot of the finger-pointing, buck-passing and shoulder shrugging that happens when supply and demand aren't in harmony. If there's too much supply (inventory) and not enough demand (sales), both sides come to the table to discuss it. more

City Students Square Off in NFTE Philadelphia's First Annual Citywide Youth Business Plan Competition

Students from Philadelphia and Camden, N.J., public high schools will flex their entrepreneurial muscles at The National Foundation for Teaching Entrepreneurship (NFTE) Philadelphia's First Annual Citywide Youth Business Plan Competition, to be held May 29 at the Temple University Student Center, from 3 p.m. to 5 p.m. Over the past year, nearly 500 students from eight NFTE partner schools have learned basic business concepts and developed business plans. Now one competitor from each NFTE partner school is eligible to present their business plan before a panel of seven judges. The student who delivers the best business pitch will win a laptop and a $1,500 venture capital grant; and the top two winners will move on to compete in NFTE's National Business Plan Competition in New York City this fall. more

Digital Surgeons and Kaplowe Studios Partnership Covers all the

(New Haven, CT) Digital Surgeons and Kaplowe Studios, two powerful tri-state marketing presences, have now joined forces to bring a much enhanced menu of services to their clients. Digital Surgeons, synonymous with excellence in web development in the New Haven area, offers a wide range of internet marketing, web design, SEO, and ecommerce services to online businesses across the nation and the world. Details about their mission and services can be found at www.Digitalsurgeons.com. Kaplowe Studios, a force in audio and video production for 30 years, is known for its world class radio and TV commercials, streaming website video and audio, voice over services, and extensive work in broadcast marketing. More information about the company�s experience and talents can be found at www.Kaplowestudios.com. more

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