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The Dark Knight Gets Serious about Social Media Marketing

Like a viral plague of fear spread over Gotham City, Batman has taken over the internet with the use of effective social media marketing tactics. And the tactics have worked. According to CNN.com, "The Dark Knight" took in $155.34 million in it's first weekend, beating out "Spider Man 3" for best opening weekend ever at the box office. That's a lot of cash, created by a lot of buzz.

Some of that buzz was generated by the early death of Heath Ledger, who plays the movie's maniacal Joker - brilliantly. But the carefully planned use of social media marketing to correctly target "The Dark Knight" audience also contributed to those record breaking numbers.

The official movie website provides video, still photographs, downloads, an iPhone app, a mobile game and more. more

Mad about marketing "Mad Men"

These similarities between "Mad Men" and "The Sopranos" can get overworked. Sure, both shows were offered to HBO by David Chase. Both were immediately embraced by TV critics (who spent much of the off-season ginning up comparisons between the two). And yeah, both were slice-of-life dramas that challenged comfortable notions of the American dream ... and both were advertised on New York City transit.

But beyond that? Did "The Sopranos" ever emblazon its logo on hundreds of Zippo lighters? Did it issue specially branded GAF ViewMasters with slide wheels of its stars, like "Mad Men" did (pictured)? I think not. Did Michael Kors pay homage in his fall collection to the fashion style of Paulie Walnuts? Did House Beautiful feature Carmela's remodeling work in its June issue? I think not. more

Selling Widgets

The widget operators form partnerships with e-retailers either directly or through affiliate marketing companies such as Commission Junction, DoubleClick Performics and LinkShare. Once partnered, an e-retailer typically provides the widget operator access to its data feed, which contains product information and images. The widget operator funnels that information through its web site so users can select which products they would like to appear in their widget product galleries. Widget users get commissions on sales generated through the widget on their web sites, social network pages or blogs.

�Shopping widgets like Lemonade are allowing Internet users to become what amounts to peer-to-peer affiliates for e-retailers where the users can make money,� says Laura Evans, executive director of the retail practice at Resource Interactive, an interactive marketing firm that follows emerging technologies such as widgets, social media and m-commerce. more

Starting a business from behind bars

Ask FSB's experts advise an inmate looking to launch a business upon his release.

Darren Montville, Collins Correctional Facility, Collins, N.Y. I, along with my father, would like to open a restaurant and catering company. I was wondering if you could give me as much advice as possible about small businesses, restaurants, catering, etc. I have plenty of great ideas that I believe will bring me investors and customers, but I need information. I don't want to fail at my business, and I'm eager to do well.

By Annalyn Censky, Fortune Small Business contributor Dear Darren: Jobs opportunities can be limited if you've served time, so entrepreneurship presents an attractive option for an ex-con. Catherine Rohr, the head of the Prison Entrepreneurship Program (PEP) in Houston, encourages you to pursue your dream - but only after you get back on your feet. more

Recent Business Degree Distance Learning Online Undergraduate News

Making the Grade...with an Online Degree - California Job Journal

... curriculum as necessary to meet new expectations and business trends. So, whether it is a master’s program or undergraduate ... The Distance Learning Training Council has also been approved to give national accreditation to online colleges.

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Frostburg State University - The Chronicle of Higher Education

It also offers graduate degree programs in business ... on-line courses, distance learning, collaborative programs and the downstate center located in Hagerstown. FSU offers an array of high-quality and affordable undergraduate and graduate degrees ...

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Ohio Ashland Uni's Sue Rosa to visit Colombo - Sri Lanka Sunday Times

... also plans offering its Master's in Education online ... than 70 undergraduate degree majors (tuition is $26,566 per year, with academic scholarships ranging from $1,000 to $10,000). The most popular undergraduate programmes are Business, Sports ...

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University of Edinburgh - LLM GUIDE

... 25 students per class), excellent online ... selecting distance learning can study part-time (18 or 24 months) or full time (12 months). For further information please visit www.law.ed.ac.uk/distancelearning/programme/index.… The degree of LLM ...

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Tilburg University - LLM GUIDE

The University has six faculties: Economics and Business Administration ... proficient in legal research by following a top-quality degree programme. For students who have a Bachelor's degree or an undergraduate degree, the programme lasts two years ...

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Angtime: An Airborne Buffet of Humor and Fun - Seattle Post Intelligencer

The only dance I know how to do is a waltz: You just hold your partner at a respectable distance - leave room for the Holy Ghost ... Creation of neural pathways - that's why old dogs have trouble learning new tricks. Still, I am sticking with it.

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