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This Report Provides a Comprehensive Analysis of the Industry Dynamics for the Global Advertising and Marketing ...

Research and Markets (http://www.researchandmarkets.com/reports/c92446) has announced the addition of "Advertising and Marketing Services Industry Report (Global) December 2007" to their offering.

This report provides a comprehensive analysis of the industry dynamics for the global advertising and marketing services market. It is divided into six industries: advertising agencies, direct marketing, sales promotion, public relations, market research and outdoor advertising. The report uses proven economic frameworks to provide a balanced and objective assessment of the issues facing the industry.

Questions answered in this report include:

Advertising Agencies

Demand factors

- What are the drivers of demand?

- How have marketing strategies of buyers influenced demand?

- How have buyers made advertising agencies more accountable for their output?

Supply factors

- How have the main advertising agencies raised barriers to entry?

- How competitive is this industry?

- What are the switching costs for buyers of advertising?

Direct Marketing

Demand factors

- How has the industry evolved and boosted demand?

- How do direct marketing agencies derive their income?

- How has the internet influenced demand for direct marketing?

Supply factors

- To what extent has this industry consolidated?

- What are the barriers to entry in this industry?

Sales Promotion

Demand factors

- How is the market segmented?

- What are the drivers of demand?

- How are sales promotion companies remunerated?

Supply factors

- In a market where supply is polarised, how do small companies compete against large companies?

- To what extent have large advertising and marketing services companies consolidated their competitive position?

Public Relations

Demand factors

- What has driven growth in public relations?

- How do PR companies derive their revenues?

Supply factors

- Who are the main players in this market?

- What are the competitive pressures in this market?

Market Research

Demand factors

- What are the drivers of demand?

- How are structural changes among buyers affecting demand?

- What is the threat of substitutes?

- Which segments of the market have the highest switching costs?

Supply factors

- How is supply in the industry organised?

- How do players differentiate their offering?

Outdoor

Demand factors

- What is the size of the market?

- How is demand segmented?

- What are the drivers of demand?

- How have suppliers incorporated new technology to boost demand?

Supply factors

- What has driven consolidation in the industry?

- What are the challenges facing competitors in this market?

CONTENTS:

Overview

- Introduction

- Demand

- Supply

Advertising Agencies

- Introduction

- Demand

- Supply

Direct Marketing

- Introduction

- Demand

- Supply

Sales Promotion

- Introduction

- Demand

- Supply

Public Relations

- Introduction

- Demand

- Supply

Market Research

- Introduction

- Demand

- Supply

Outdoor

- Introduction

- Demand

- Supply

For more information visit http://www.researchandmarkets.com/reports/c92446

Contact:Research and Markets Laura Wood Senior Manager press@researchandmarkets.com Fax: +353 1 4100 980

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Business-Software Vendor Finds Business Software Impossible to Use

The Business Technology Blog tries to steer away from official-looking research reports commissioned by people trying to sell something. But here�s one that caught our attention.

IFS, a business-software vendor, sent us a report titled �The Increasing Importance of Usability in Enterprise Software� �the results of a survey earlier this year of more than 1,000 respondents. Its findings: �A full 60 percent of respondents said their enterprise software was somewhat difficult, very difficult or almost impossible to use. Only 9 percent characterized their applications as very easy to use.�

The biggest time wasters, IFS found, were the need to search through complex navigation systems to find information and the need to learn how to use many programs that all worked differently. more

Uganda: Enduring the Pinch of Rising Food Prices

"Business is so bad now days", she says sorrowfully. "I have been sitting here for hours without a customer even asking for the price of the Irish Potatoes," she continued the narration of her sad tale. "There are no more profits. All my efforts now are aimed at breaking even."

Nabwire's story is the tale of a great many other traders whose businesses have been paralysed by the persistent wave of increasing prices.

Ever since the start of the year, the prices of regular consumer commodities have shot up. From fuel, through transport fares and food stuffs, and finally to household commodities, the increase has not spared any.

With what seemed like nostalgia, she told the story of her business' brush with the wheel of misfortune. "Everything has now become very expensive. more

Zephyr Signs New Global Partners to Distribute its Next Generation

Zephyr's Test Management solution has new global champions in partnerships with Switzerland's SwissQ, India's Numark Software, Pakistan's Kraysis and US-based Paxterra Solutions.

Sunnyvale, CA (PRWEB) May 21, 2008 -- Zephyr, a leading provider of next generation test management solutions, has inked partnerships to resell its popular Test Management system with SwissQ, Numark Software, Kraysis and Paxterra Solutions. Representing customers in 7 countries, these partners are all key players in the Test Outsourcing and Test Management Consulting areas.

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