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Mobile marketing now takes a bite of bluetooth

While malls are making full use of this proximity marketing, as advertisers call it, retail chains, manufacturers of apparel, consumer durables and banks are also getting connected. Have faith, even temples in southern states are using it to the benefit of devotees.

Coimbatore's Vasavi temple is one such example. While companies provide discount coupons apart from freebies to lure them to their stores, temples have other things to offer.

Bluecasting at the Vasavi temple, started recently, was a huge success where free wallpapers and ringtones were offered for devotees. There was more than 70% acceptance in the temple at Coimbatore where worshippers got wallpapers of Gods and Goddesses and slokas as ringtones. Worshippers who attended annual day celebrations were treated with free mobile content. more

Image Forward, Internet Marketing and Advertising Company

Image Forward LLC, an internet marketing and advertising company, launches a new business directory to promote local business, improve organic search engine traffic and enhanced search engine optimization reporting to clients. A Full-Page Business Listing with no competitors and no other ads. . more

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Food industry bitten by its lobbying success

The Food Marketing Institute spent $1.7 million during the period. The figures were for all lobbying by the trade groups and on their behalf.

The grocery group complained during the comment period that the FDA was overstepping authority that Congress had granted under the new bioterrorism law. It said the FDA wanted a "cradle-to-grave record-keeping system" to track every morsel of food delivered to every retail grocery shelf and said more tracking information does not always produce a better result.

The marketing institute said a proposed tracking system as envisioned by the FDA "would be exorbitantly costly."

The food industry now says it will agree to a better tracing system operated by the government, as long as the industry can advise how to design it. more

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