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MINDING YOUR BUSINESS MOVERS BRIEFS

Excluding holidays, birthdays are the No. 1 everyday occasion when businesses send greeting cards to customers, according to a national consumer survey recently completed by Hallmark Business Expressions.

Combining a birthday greeting card with an offer is even more effective, with 75 percent of respondents agreeing that a card with a discount during their birthday month would make them more likely to do business with the company.

"Birthdays are a natural opportunity for businesses to reach out to their customers," said Marc Wagenheim, product marketing director for Hallmark Business Expressions. "Birthday greeting cards make a lasting impression and encourage repeat business."

Implementing a birthday greeting card program has had great results for the one retail store, Busy Bee in Springfield, Mo. more

Business district gets council approval

In an effort to spur further development along Central Park Plaza Drive, the O'Fallon City Council gave a tentative blessing to a proposed 39-acre Business District between American TV and Frank Scott Parkway.A special feature of the district is an incentive that would allow businesses to collected a 1 percent sales tax in addition to the 7.6 percent sales tax already levied; the extra sales tax would go to the businesses.According to the staff opinion, written by Director of Finance Dean Rich and City Administrator Walter Denton, the city was "successful in attracting several car dealerships and a couple of large retail functions, but have had limited success beyond Garden Ridge and American TV. Twice in recent years, we were successful in attracting a major retail competitors to Sam's, only to loose them to other communities that offered an economic incentive."With the downturn in the economy and other communities in the area already providing incentives, our property is less attractive to the reduced number of businesses willing to start development in an uncertain economy. more

Lessons from the Front Lines of Doing Business in China

When you see Jim McGregor's book in an airport bookshop, stacked between the rival publications in the China business section, you might be tempted not to give it a second glance. Between the cumbersome and derivative title and the obligatory glossy red cover, the immediate point-of-sales positioning of this work is not particularly compelling. Even Mr. McGregor's well-nourished visage glowering portentously out of the back cover of some editions does little to dispel the impression that this is just another of those production-line "How-to-be-a-China-business-expert-in-12-quick-chapters" pulp nonfictions.

In fact, the book is a very distinctive offering worthy of an honored place on any executive Sinophile's bookshelf. So just ignore the cover and try to steal it.

Mr. McGregor is himself something like his book: not to be judged by first impressions. more

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