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Exclusive Column by BusinessWeek's B-school Editor Phil Mintz

That's the message from noted marketing thinker Prof V. Kasturi Rangan, the Malcolm P. McNair Professor of Marketing at the Harvard Business School (HBS) who was the chairman of the Marketing Department (1998-2002), and is now the co-chairman of HBS's Social Enterprise Initiative. Prof Rangan was delivering a lecture titled 'Business models at the base-of-pyramid' at New Delhi based Fostiima Business School on July 27.

Said Prof Rangan, "The traditional focus of all management thinking and corporate world has been the top 2.5 billion consumers in the world. But what about the rest 4 billion consumers! If companies can create business models that create genuine value for the lower base-of-pyramid, they can be very successful. Infact, this is wave of future."

During his lecture, Prof Rangan offered several case studies from countries like China, Philipines, Mexico and India where companies have created successful business models by understand the base-of-pyramid consumers.

Introducing the business model of a Mexican appliance retailing company Electra, Prof Rangan said, "Electra offered household appliances like refrigerator to poor urban slum dwellers who couldn't access credit from banks because they didn't have a credit history. more

Award-Winning Sales Simplicity Software Gains Widening Acceptance

Canada has responded positively and we're pleased these valued clients selected our application to meet their Sales Automation, CRM, Marketing and Reporting requirements."

Many North American builders are taking the time now to retool and position for the coming upturn in the housing market. Most of the Company's recent clients on both sides of the border are replacing older sales and CRM systems that A) have not met expectations, B) are not prepared for software-based process management, or C) don't deliver adequate Internet lead management and marketing functionality. Sales Simplicity Software – an award-winning application utilized by more than 200 homebuilders throughout the U.S., Canada & Costa Rica – has emerged as a market leader in these critical areas.

Sales Simplicity Software also recently announced the Company's new Property Management Software, which joins an expansive suite of award-winning products. more

Funding crisis leads Business Direct to pursue sell-off

Business Direct, the troubled logistics and parcel delivery company, looks set to be sold off after the company reached a funding crisis.In a statement today it said that after conducting a strategic review of the group, including its future long term funding, the directors had concluded that a sale of all or part of the group was the most likely option to secure this funding.It said that financial advisors from BDO Stoy Hayward had been brought in to assist with the process.Earlier this week Business Direct posted its annual report and accounts but noted that its auditor, Baker Tilly, had questioned the company's ability to trade as a going concern.In the year to January 31 2008, sales at the group were down at £15.4 million from £15.9 million a year earlier. Pre-tax losses were down to £3.6 million from £1.8 million. more

Is it wrong, or is it just marketing?

If the marketing gets the seller better price and terms, the broker is doing his/her job. Marketing cannot hide a problem or misrepresent a property. It also cannot be intentionally deceptive. The question on the table is, �Is a fake price drop ethical?� Are these examples intentionally deceptive?

Your example I�m calling Tactic A. Here are some more tactics I see every year:

Tactic B: raising the price due to improvements needed to sell a house. A property is on the market for a while with no bites. The seller takes it off MLS. He pays to polish the floors and paint the walls. Then he re-lists it for an additional cost that is twice the cost of the spruce-up. Still no bites. Then there is a price reduction back to the original asking price. �Clean and bright! Price reduced!� Has the price really been reduced? Another example: a house goes under agreement, but has a dying water heater, as well as being an "tired" and unpleasant house. more

Doyle departs on business trip to Canada

Wisconsin Gov. Jim Doyle left today on a business trip to Canada to build relationships with business and government officials, discuss protecting the Great Lakes, and promote Wisconsin's leadership in agriculture and clean energy. Doyle will visit the Canadian cities of Winnipeg, Montreal, Quebec City and Toronto. He will be joined at different events on the trip by Department of Natural Resources Secretary Matt Frank and Agriculture Secretary Rod Nilsestuen. In addition, Wisconsin Commerce Secretary Jack Fischer will have a variety of business meetings in Canada next week to build relationships and discuss investment in Wisconsin. "This trip is an opportunity to strengthen vital relationships with Canadian business and government officials, discuss the importance of protecting the Great Lakes, and promote Wisconsin as a world leader in agriculture and clean energy," Doyle said. more

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