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The Post-Crescent, Appleton, Wis., Business Innovator Column

Know a young entrepreneur? Send Inc. Innovator nominations to pcbusiness@postcrescent.com.

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To see more of The Post-Crescent, or to subscribe to the newspaper, go to http://www.postcrescent.com.

Distributed by McClatchy-Tribune Information Services.

For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

MSFT,

Source: The Post-Crescent

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Media Mayhem Signs Exclusive Deal with AboveTopsecret.com

They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets. Media Mayhem (mediamayhem.com) is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign's target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity. more

Making entrepreneurs and doing business

They are professional entrepreneurs.

There is also another type of entrepreneur, the accidental entrepreneur, who is finding himself and considering self-employment for the first time in his life. Many have experienced first-hand the down-sizing of corporate business and are now ready to act on their own business ideas.

In today�s world, business is complex, resources are limited and time is of essence. There is no room for making mistakes. Business owners cannot know it all and cannot do it all by themselves.

This book shows why you must have a written plan. You know where you are going. But without a written plan, it is always subject to change. There is magic in the written word, especially when they�re your words about an idea that you have been thinking and talking about for some time. more

Google To Acquire Russian Context Ads Service Begun

The acquisition of Begun will give advertisers access to a broader network of sites to advertise on, and publishers will benefit from a wider set of adverts to run on their sites. Users will see more relevant advertising across a much wider set of websites. Google will bring its advertising expertise and experience to Begun's network of websites.

"Google is very committed to giving Russian users, advertisers and partners the best possible service and experience," said Mohammad Gawdat, Managing Director Emerging Markets, Google. "This agreement will result in better search results and more relevant advertising for our Russian users and publishers."

�Begun is an excellent business which can fully develop its potential under Google's ownership," said Mark Opzoomer, Chief Executive Officer of Rambler Media. more

Schneider Electric France expands its offer in Educational

Schneider Electric France is offering Educational Equipment intended for professionals in automation, electrical distribution and power control/ industrial machinery. Within the context of reductions in CO� emissions and of a worldwide increase in energy use, Schneider Electric France has developed a range of Educational Equipment that demonstrates solutions in this respect.

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