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Spend More, Spend Better … See ROI Rise

But there's one area marketers should be increasing their budgets: search engine marketing. The truth is, you can't afford NOT to increase your search marketing spend – because SEM consistently delivers the highest bang for your buck. In other words, since SEM spending is measurable, marketers can adjust it to the level where it is most effective in terms of ROI. Furthermore, that ROI is often higher than email and banner advertising; some studies show that SEM converts at twice the rate of email and banners.

During tough economic times, marketers need to obtain the highest ROI on each and every campaign, and attempt to maintain their volume goals as well. That's why right now you need to spend more on the methods that work best to convert browsers, and less on experimental campaigns that don't necessarily deliver sales results. more

CompView Medical appoints first vice president of sales and marketing

CompView Medical on Monday announced the appointment of Steve Heniges to the new position of vice president of sales and marketing.

The former senior vice president of global marketing and clinical development for Westborough, Mass.-based Viking Systems, is responsible for the strategic and operational leadership of global marketing and sales, as well as the launch and promotion of new and existing surgical solutions.

Heniges will focus on building additional sales and channels worldwide furthering growth projected within the medical industry.

Beaverton-based CompView is a medical technology spin-off of CompView Inc., a provider of professional audiovisual integration.

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IBM lays the rules down

ILOG's business rules engine fills a key gap in the WebSphere Process server Business Process Management (BPM) line, and most notably, we saw IBM's SOA strategy vice president Sandy Carter keynote ILOG's conference. IBM's not going to haul out the big guns for any sub-$200m software company.

ILOG has had a case of multiple attention disorder for a number of years. Otherwise, how could you explain that a company of ILOG's size would have not one or two but three separate product families that targeted almost completely different markets? Or that a $180m company could support 500 partners? ILOG was best known to us and the enterprise software world as one of a handful of providers of industrial-strength business rules management systems. That is, when your rules for conducting business are so conditional and intertwined, you need a separate system to keep them from gumming up into a hairball. more

Q2 2008 Earnings Call Transcript

We have two engines to drive growth in this space, the technology itself, which provides so much customer value and the sales and marketing organization which thrives on making sure every last customer knows what that value will mean to them.

In that regard you will see that we've also continued to feed the R&D machine with new cash and new technology. Near the end of last year I started signaling that our R&D expenditures would climb over the coming quarters as we accelerated several new product developments.

We still believe that 5% to 7% of sales is the right level of R&D for this Company and we anticipate that our current spending will continue within that range. In addition to the work we're engaged in on our existing products, we're making progress in getting the team established for our new 3-D imaging technology acquired in our transaction with DPI. more

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Welcome to Business commerse

Business Ecommerce Consulting C Article

Spend More, Spend Better … See ROI Rise

CompView Medical appoints first vice president of sales and marketing

IBM lays the rules down

Q2 2008 Earnings Call Transcript

Recent Business Ecommerce Consulting C News

PEOPLE IN BUSINESS - Houston Chronicle

Ad Age Digital Marketing Conference Bios - Advertising Age

Today's corporate news direct from Michigan businesses - MLive.com

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