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NEW BUSINESS BOOK REVEALS THE TACTICS USED BY PRESIDENTIAL

Tony Rubleski is currently on a mission to perform a million marketing exorcisms before he hits 40. With the economy continuing to be a daily talking point with the media and by the Presidential candidates and advertisers vying for our attention on social message boards, nearly everyone from our minister to our parents have become bottom-line salespeople, trying to capture our attention. And let's face it, these days we have the attention span of a fly.

In his new book, Mind Capture: How You Can Stand Out In The Age of Advertising Deficit Disorder, Gen X author Tony Rubleski has written a fun, engaging and practical business book that shares real-world, specific strategies to help sales professionals, entrepreneurs and business owners wade through the confusing and changing advertising arena to stand out from the marketing clutter to produce Mind Capture, sales and repeat business. more

McLean's advertising family

Those ideas go on to become advertising ideas and marketing strategies for many organizations, from huge national banks like Fannie Mae to the extremely local McLean Community Center. Schum and Associates is creating a new logo for the center.

"In marketing and design, it's got to be fun. ... We have a lot of fun here," said Diane Schum, Guy's wife and Ephraim's mother.

Many clients are surprised by the Schums' sense of fun because Diane and Guy are Quakers and wear traditional clothes that resemble Amish clothing. When Guy Schum leaves a building, people sometimes stare to see if he's going to get into a horse-drawn carriage. "No, I just drive a car," he said.

"We use computers and everything. We were one of the first firms around here to use Macs," Diane Schum adds. more

Electronic Arts posts smaller loss, misses targets

Marketing and sales costs jumped 56 percent to $128 million.

EA's business is growing despite a choppy economy, which the video game industry has weathered so far this year, with retail sales at historic highs. That's partly because games are widening their appeal to the mass market audience — and also because, compared with travel, for example, video games are a relatively cheap form of entertainment, not subject to swings in fuel prices.

EA now expects the interactive entertainment industry to grow by 20 percent or more this year, up from its prior forecast of a 15 percent to 20 percent revenue growth. The company also expects to reap $1 billion more in adjusted revenue — that is, excluding the deferred revenue benefit — in the current fiscal year. more

A surgeon builds a business by believing in herself

How to build a business: Surround yourself with exceptional talent. "You're only as good as the people on your team."

Her biggest challenges: Coming to America from Taiwan to start a new life at the age of 12 and building a health and wellness center from scratch.

Her best advice: "Don't ever compromise on your principles or ethical values, no matter what."
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Greater China economic and business calendar - to Aug 6

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SEHK and Quam (H.K.) Limited endeavour to ensure the accuracy and reliability of the Exchange-supplied information and the Quam-supplied information respectively but do not guarantee their accuracy or reliability and accept no liability (whether in tort or contract or otherwise) for any loss or damage arising from any inaccuracies or omissions. more

Recent Business E Commerce Consulting U News

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... e-Commerce lifecycle and is connected to a large global affiliate network of over 50,000 members. The extensive, flexible, and hosted capabilities of Plimus help sellers grow their business globally without the need for time-consuming consulting ...

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Tyler, who retired from Northwestern Mutual as vice president of investment products and services, will guide the business end of the MSO while ... Milwaukee, according to a news release issued Wednesday by the U.S. attorney's office.

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BUSINESS CALENDAR - Bradenton Herald

The programs consist of employment consulting on developing an effective job search, career exploration ... The Sarasota Chamber of Commerce: has free small-business counseling sessions 1-4 p.m. in the chamber’s conference room, 1945 Fruitville ...

Around the region - Post-Tribune

Sharron Liggins, consulting ... chair, at 476-4556 or e-mail bfranko@porterstarke.org A business opportunity seminar is being held for Boresha's B Skinny Coffee & NuvoGene Tea at 7 p.m. Wednesday, at Gauchos Brazilian Steakhouse, 597 U.