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Personnel File

Rozanne Ferguson of Naperville has joined the consulting engineering firm of Crawford, Murphy & Tilly Inc. as Marketing Manager for the firm's Northern Illinois Business Development Group. She is responsible for supporting the firm's marketing and business development activities. Ferguson has more than 12 years of experience in marketing including client relations, strategic planning and development, proposal management, and training. She is a graduate of Purdue University at Indianapolis where she earned a Bachelor of Science in Business Marketing.

Vinita Mathew M.D. , a physiatrist, has joined the firm of OAD Orthopaedics which includes offices in Naperville and Warrenville. Dr. Mathew specializes in the evaluation and nonsurgical management of disorders of the musculoskeletal system. more

Personal Journal Update

The transition from casual seller to profit-seeking business can seem almost spontaneous.

Like many eBay sellers, Sarah Davis didn't set out to be a business owner. But somewhere between her first online sale and last quarter's $560,000 in sales of second-hand luxury handbags, it dawned on her that she had become one. From the time she started selling in 1999, Ms. Davis reported income from her eBay sales on a Schedule C. By 2005, her business had grown large enough that she sought tax advice. Soon after, she incorporated her business, Fashionphile, as an LLC.

"You start out selling some stuff from your closet, and then the random clearance handbag," Ms. Davis said from her Beverly Hills, Calif., office. Mix in some shoes you never wore and "It's hard to say when you are really, 'in business.' "

Here are a few suggestions to help eBay entrepreneurs protect themselves and their profits, while complying with tax laws:

Report all income from online sales, even from casual or hobby selling. more

Needed: Guests to fill hotel rooms

"We'll make the offers even richer," the top marketing executive of a major mid-priced brand told me last week. "As a last resort, we'll look at rate cuts. But I hope we don't get to that."

The fine print …
Hotels in New York, Philadelphia, and Miami continue to do well, primarily due to an influx of European travelers who are taking advantage of the weak dollar. Bargains will be scarce in those cities. But Las Vegas is already suffering from a massive decline in visitors and prices. Nevada gaming officials say the take at the city's casinos was down in May for the fifth consecutive month. And a Web site devoted to Vegas says nightly room rates have plunged after five years of escalating prices.

. more

Five Days That Can Make a Difference in Millions of Lives

SCI is working with national and international PR to ensure that both our cause and our sponsors receive powerful marketing. This event is sponsored by Jamu Asian Spa Rituals, Spa Magazine, Spa Trends, and other sustainable creators. Our theme P.I.I.N.K. is not only for breast cancer awareness, but teaching others 'Positive Initiative� is Natural Kindness (P.I.I.N.K.) This social relaxation event is designed for networking, team building, education, charity fund raising and some well deserved mind body connection. �We have made this very affordable for everyone by partnering with a travel agency and partners that promote wellness. Our goal is to open a new portal for effective education and create a well anticipated annual event. This is the first of many. �The excitement is high� says Spa College Founder Liz Galloway. more

50 Ways Marketers Can use Social Media to Improve Their Marketing

Note: I mix PR and Marketing. They should get back together again.

50 Ways Marketers Can use Social Media to Improve Their Marketing

Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Build blogs and teach conversational marketing and business relationship building techniques. For every video project purchased, ensure there�s an embeddable web version for improved sharing. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product�s overall space, not just the product. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. more

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