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Chick-fil-A's 'Linner Time' campaign debuts

Chick-fil-A Inc. has hired Atlanta marketing firm Engauge to create and launch the "It's Linner Time" ad campaign.

The new campaign encourages customers to visit their nearest Chick-fil-A for a "Linner," the 2 p.m. to 5 p.m. period between lunch and dinner when snack cravings hit. Chick-fil-A's new Coffee Caramel hand-spun milkshake is the focus in the campaign.

The campaign use the Chick-fil-A Web site, e-mail, and social sites such as Facebook, MySpace and YouTube. A microsite, www.ItsLinnerTime.com, allows customers to send Linner Time invitations to friends and view and upload video and pictures of everyday people who need a Linner break.

"The concept of Linner Time for this campaign makes perfect sense," said Michael McCathren, with the interactive digital marketing group at Chick-fil-A. more

Nuclear clean-up costs 'to soar'

A spokesman for the Department for Business said it was ready for an adjustment in the clean-up costs.

In January, the National Audit Office said that the cost of decommissioning ageing power sites had risen from �12bn to �73bn.

Radioactive decay

At the largest site, Sellafield, on the Cumbrian coast, I saw for myself one of the "ponds" in which an unknown mass of radioactive material was dumped in the 1950s.

Beneath the unruffled surface of the water lies an unrecorded collection of rusting metal containers holding everything from nuclear fuel rods to radioactive waste.

Beside it, workers are constructing a vast new building to handle the material when a retrieval operation eventually gets under way.

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Voting On Everything Dispirits Tourist Business In Tourist Town

A new plan to enliven the business center and allow reasonable growth within the hotel district is scheduled to go to voters June 3.

But a lawsuit has been filed to stop the election because some residents say four of the six ballot questions are misleading.

That's a main problem with Hometown Democracy, the proposed state amendment that would require local voters to approve all changes in community growth plans. It's hard, if not impossible, to condense a complex plan into meaningful ballot language.

Amendment 3, for example, says it would set "height standards that encourage commercial and temporary lodging uses."

A voter who doesn't do extensive homework won't know what that means. How high, and what happens to hotels and motels if voters say no?

The stakes are high for hotel owners. more

Devon Energy Senior VP exercises options

The senior vice president of marketing and midstream at oil and gas company Devon Energy Corp., exercised options for and then sold 6,000 shares of common stock, according to a Securities and Exchange Commission filing Wednesday.

In a Form 4 filed with the SEC, Darryl G. Smette reported he exercised options for the shares on Monday for $17.43 apiece and then sold them all the same day for $123.50 apiece.

Insiders file Form 4s with the SEC to report transactions in their companies' shares. Open market purchases and sales must be reported within two business days of the transaction.

Devon Energy is based in Oklahoma City.

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